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| What We Do | A highly innovative market consulting and strategic planning firm based in Bellevue, WA composed of career strategists and researchers who have mastered the most complex and advanced methodologies available to the marketing communications world. Headquartered in the Seattle area since 1991, members of Cascade's professional staff come from all over the US and have amassed a combined 58 years of marketing experience.Clients cover a wide range of industries including health care, financial services, high tech, retail, foodservice, and many others. |
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Southwest Windpower (SWWP), a Phoenix-based supplier of wind turbine generators for “small wind” supplemental green power generation (i.e., for single structures – homes, commercial buildings, etc.), asked Cascade Strategies to survey online communities and summarize their point of view on the viability of small wind. SWWP was in pursuit of a Green Energy Development Grant from the US DOE, and needed to persuade the department that small wind was a credible concept when compared to large-scale wind farms, according to company spokesman Dave Sanchez.
The Cascade project discovered that many bloggers and online content providers were cautiously optimistic about single-building or small-campus wind farms, though they clung to the notion that the best contribution to the green energy movement was simply to purchase carbon offsets from their current power supplier. SWWP used the results to support their application and received the US DOE grant. |
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| Quantitative Research | ||||||||||||||
| Qualitative Research | ||||||||||||||
| The BrandView Model (TM) |
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| Customer Satisfaction Studies |
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| Segmentation Studies |
Nimbus is recognized globally as a leader in providing advanced solutions to product manufacturers and retailers for package design testing, retail product placement, and examination of shopper insight research. Read more... |
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| Ethnographic Research | ||||||||||||||
| Ideation and Synectics | ||||||||||||||
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